Hailed by critics across Britain, Death Cigarettes managed to come out in the midst of a sonic market flooded with electro rock and stand out somehow.
The secret for many is front-woman Maya W, whose heartstopping onstage presence came as a long needed kick in the balls to all the horrendous acts out there who kept whining about how sensitive they were.
For many others - it really is just another disco beat echoing out of a Shoreditch bar.