The duo of Neil Tennant and Chris Lowe, in pop's house The Pet Shop Boys are like an ornament that you break only on pain of death.
Beginning in the early '80s The longevity of Pet Shop Boys' career is generally attributed to their ability to create melodic pop/dance music with intelligent lyrics and striking style.
They are also the most successful duo in pop history, scoring 39 top 30 hits since 1986 as well as 4 massive number ones. It's just that sort of clout that sees you picking up a Life Time Achievement Award at the Brits, and lo and behold the pair did that in 2009.