The smart, definitive guide to Piccadilly, London

What's on in Piccadilly

Piccadilly Circus, located in the heart of the West End, is the perfect place to begin any London adventure. Standing on the roundabout under the famous statue of the mythical Anteros (often mistakenly referred to as his brother Eros, or sometimes the Angel of Christian Charity) you’re spoilt for choice: head to the shops on Regent Street, the theatres on Shaftsbury Avenue or wander off the beaten track to check out the traditional shirtmakers on Jermyn Street.

Piccadilly Circus is dominated by the glow of its huge neon advertising boards, which have stood in some form since the early 1900s. It's also the meeting point of Regent Street, Piccadilly, Shaftesbury Avenue and Haymarket, providing easy access to a number of thriving shopping and entertainment venues. 

For the kids, Hamleys on Regent Street is one of the world's largest toy stores, and the fast-paced entertainment centre at the Trocadero provides enough video games and sweets to keep any littl'un busy for an afternoon. 

Piccadilly Venues

Royal Academy
Best for: Seeing some of the best art London has to offer.

Fortnum and Mason
Best for: Picking up a delicious treat or two at a British food institution.
Theatre Royal Haymarket
Best for: A safe bet for classic theatre, West End comedies and some big names.

Jermyn Street Theatre
Best for: A perfect venue for short running but well crafted productions for theatre aficionados.

The Comedy Store
Best  for: Seeing some of the biggest names in comedy.

Funland @ The Trocadero
Best for: Some arcade fun for the kids.

Piccadilly travel

Tube Stops: Oxford Circus, Piccadilly Circus, Leicester Square, Green Park
Borough: Westminster