Jim Beam Honey pop-up beehive

Ooh this sounds super cool. Jim Beam, one of the oldest makers of bourbon in the world (and stil one of the best selling) are launching a new product this April: Jim Beam Honey. Infused with real honey, it combines the rounded smokiness of bourbon with an extra dash of natural sweetness. Yum!

Not content with a boring old ad campaign, they're taking things a step further by building a pop-up bar in a giant beehive just behind Liverpool Street station.

Yes it's true. And for two nights only, there'll be delicious drinks plus a host of other fun and games yet to be announced. All we've been told is that visiotrs will 'BEE surprised' when they get inside? Get it? Bee Surprised? Oh come on...

Oh, and it's also completely free!

Win a bottle of Jim Beam Honey.