Snazzy quirky boutique hotels are all the rage right now. And myhotels do some of the best. There's one in Brighton, one in Bloomsbury and this one in Chelsea.

Their schtick is all to do with physical and spiritual wellbeing and feng shui and stuff. They also have lots of pampering facilities, something called an 'energy zone', and a 'jinja treatment room', which is not, we gather, anything to do with illiterate redheads. Although, of course they're as welcome as anybody else.