Is it Freud or is it Frevd? Who knows? Certainly not the bar itself, if their website is anything to go by.
Anyway, ours is not reason why. Freud is a pretty cool underground bar near Covent Garden. There's a branch in a converted church in Oxford, but this one in London has a slightly more industrial feel.
The cocktails are good and really cheap, they do nice food and they have occasional art exhibitions. What more could you want? Consistent spelling might work...