A converted cinema in the heart of the West End, although it can still be used for screenings and remains the property of Cineworld. The place now has a dual function, used as a stage for new writing, adaptations and innovation. A welcome niche addition to London's theatre scene.

A popcorn movie-dream emporium and now an art-house theatre. But you can still fit a giant soft drink in your arm-rest! How cool is that?