The Apollo Piccadilly Circus is the first new purpose-built cinema in the West End of London for over ten years, and is part of a £70million scheme set to enhance Lower Regent Street.

These cinemas might appear to look like just another Odeon or Vue but they combine all the comforts of independent cinemas (fully licensed auditorium and reclining armchairs) with the luxury of a chain (5 state-of-the-art screens and air conditioning).