One of two multi-plex cinema's in the West End, Cineworld is located smack in the middle of the Trocadero Centre, although you can struggle to find it as the Trocadero makes no mention of it at all.
Featuring seven huge screens, it's ideal for taking in a great blockbuster, but if you're more art-house inclined then beware - the small screens are absolutely tiny.
Apart from these minor gripes, (and the fact that every seat has shin-cutter attached) the cinema is very pleasant, with the usual arcade machines and sickly sweet popcorn you'd expect from any multi-plex.