Since 1989 The Showroom has been a publicly funded gallery and part of a 'community' of galleries comprised of The Approach, Chisenhale, Matt's Gallery and Modern Art. Earlier exhibitions were generally group shows dedicated to grassroots artists, the pre-emergent types clamouring for solo shows and the accompanying recognition.

In 2009 the gallery relocated to the calm splendour of St John's Wood. Uniquely, the gallery provides artistic, financial and no doubt some emotional support through the production process. The Showroom has been an effective launch pad for many of London's most respected artists, including Sam Taylor-Wood, Simon Starling, Mona Hatoum, Jim Lambie and Eva Rothschild.