As Hoxton and Shoreditch slowly become the new Leicester Square and Soho, the real cool Nathan Barley types are being pushed further and further east.

For these reasons, old east-end boozers like the George have become less a place for burly cockneys to bemoan the form of Leyton Orient and more a spot to see Kate Moss and Pete Doherty performing a duet while Peaches Geldof and Amy Winehouse sip cocktails and look on with glee.

It might sound like a red-top fantasy but in reality, a pub with good live music and a bit of seedy glamour can never be a bad thing.