Beach Blanket Babylon: we're not sure what that means, but after the success of the Notting Hill venture there's now a BBB in Shoreditch, and very nice it is too.
The food is generally delicious, the booze is great and there's also a gallery space that plays host to a variety of exhibitions. As official sponsors of London Fashion Week and other such things, BBB could be the trendy eatery of choice.