London Fashion Week goes boldly where no Fashion week has dared go before, with the launch of a digital schedule for 2010.
London Fashion week seems incapable of doing wrong. The vanguard of cutting edge fashion turns technological as it gears up to be the first of the leading four global fashion weeks to broadcast runway shows as they happen via the London Fashion week website.
The British Fashion Council has announced that the first digital schedule will launch on 19th February, bringing together a programme of live streamed fashion shows and digitally presented fashion films created by some of London's most innovative designers. The digital schedule at Somerset House will commence with the UK Trade & Investment (UKTI) film Love & Money- 50 Years of Creative Britain.
This means that for the first time the coveted front row seats normally exclusively reserved for the likes of Anna Wintour and her glamorous posse will be open to all. Pure genius. An online audience will be able to view fashion shows as they happen from the BFC show venue at Somerset House. Other selected designers will stream their shows from various venues across the capital, while the essential-viewing fashion films on the Digital Schedule will be presented by the designers themselves, with some being premiered online.
And as if this wasn't enough to give us butterflies and eagerly begin counting down the days until 19th February, cutting edge contemporary designer, Hussein Chalayan, renowned for championing modern technology as a fashion enhancer, will present three of his most iconic films from the past decade alongside archive footage courtesy of fellow fashion film advocate, Boudicca. Luckily for us this forage into fashion film looks set to grow, as up and coming designers in particular are experimenting with ever-more inventive methods to display their collections and maximise exposure. Antoni & Alison, Twenty8Twelve, Danielle Scutt and Craig Lawrence among others are lined up to present their filmic offerings throughout February.
2010 will also see the launch of the BFC's blog portal and LFWTV site, which will screen the choicest highlights throughout the week. What's more, with news that Burberry will broadcast in 3D at selected, invite-only parties around the world, we've got our fingers and toes crossed that by next year, 3D glasses will complete our stay-at-home LFW outfits. In the meantime however, we can all persevere with our vain attempts to bag rock star boyfriends, morph into waif like 6-foot something goddesses and grace the front cover of Vogue, safe in the knowledge that if all else fails this digital schedule at least will bring us slowly but surely ever closer to those front row seats.
The digital schedule launches on 19.02.10 via the London Fashion Week website.
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