As part of our ongoing series of interviews with our favourite promoters we speak to the guys behind Rhythmatic.
So how much trouble is ‘Double Trouble’?
Kiri & Kostas: Depending on the mood, very, that’s why we named our company Double Trouble Productions! When we used to go out before we started our business, we used to create quite a stir wherever we went. And if you come to our warehouse/club parties you'll see why.
What did you want to be when you were young? Was making people dance anywhere on the list?
Kiri: A footballer, but then I had an accident on both knees so after that I wanted to become either a journalist or to study fashion marketing
Kostas: A computer geek!
Kiri: We didn’t start listening to music properly until we were sixteen or seventeen. When we were young we were very into sports. Our family then sent me to study Engineering in Newcastle and Kostas off to Bulgaria to study Medicine.
What would you say are the five essential ingredients for a good party?
Kiri & Kostas: Music. Sound System. Atmosphere. Crowd. Production.
What’s been your favourite venue in London so far?
Kiri: Paramount Bar
Kostas: Cable
How important is it for you to support up-and-coming UK artists as opposed to bringing in big names?
Kiri & Kostas: Very important and we always have done. The UK has some of the most talented up-and-coming artists and we feel this is vital for our events. We never seem to compare DJs that way – the DJs we book from the warm-up set through to the final set we see as equally important.
It’s an easy assumption to make that a promoter's life is just one big party. Is it?
Kiri & Kostas: People who say things like this haven’t organised parties before! If a person was to observe us on the night of our parties, that would probably appear to be the best way to describe the life of the promoter. But to get to that point, the hours we put in, the sleepless nights you have... a promoter’s life is definitely not so rock and roll. It takes a ridiculous amount of commitment and many hours of works to get to that point.
How did you get sucked into the promoting world?
Kiri: When I moved to Newcastle to study, I spent my weekends going out and partying at a club called Foundation where Shindig was hosting their weekly parties. After going out to the same place for around three years and knowing more or less every person there, I decided to throw a summer goodbye party to thank all my Geordie and non-Geordie friends. On a Thursday night I hosted the back room at Foundation and it was completely sold out… and that's where the journey began!
And what does the future hold?
Kiri & Kostas: For Double Trouble Productions as a company, we'll be looking to extend into more fields, corporate events (something I do already), a DJ agency, which we plan to set up this year, and very importantly, the development of our Rhythmatic night. To be honest with you, we don’t look that far; for us it is important to work on short terms.
What’s your take on the party scene at the moment?
Kiri & Kostas: The party scene in London has changed quite a lot the last few months. Most of the trends are taken from the Berlin scene – the basement parties, warehouse parties, the way people are dressing up etc. Also, I don’t like the fact that because 'warehouse' is such trendy term at the moment, every promoter who is putting on a party outside a club setting suddenly calls it a warehouse party! But I guess people really buy into that kind of stuff. Still though, there are some great promoters in London who do it for the passion of music... Rhythmatic is one of those parties for sure.
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