From concept to catwalk, an insight into the world of Jeff Garner, the man behind Prophetik.
We all know that the danger facing our environment is one of the most pressing problems in the world today. And it seems unlikely to find potential solutions in the notoriously surface-obsessed world of fashion. But one designer – Prophetik's Jeff Garner – has made it his mission to change the way people think about sustainability, fashion, and the world around us. It's about a change of attitude, of lifestyle – but it's also about looking darned cool whilst doing it.
This short film explores Jeff's unique approach, from his upbringing in Tennessee to his debut catwalk show at London Fashion Week in February. Check out glowing endorsements from James Cameron, Jimmy Choo, Hilary Alexander and, um, Spoonfed's own Tom Jeffreys.
Read Tom's catwalk report for Prophetik Autumn/Winter 2010.
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