Google launches new online art project.
Will Google ever stop? The short answer it seems is no. Not content with the search engines, web browsers, emails, maps and a host of other stuff, Google has stepped into the art world in dramatic style. Seventeen of the world's most famous arts institutions have collaborated with Google to produce Google Art Project, an ambitious project that allows people to view over 1,000 major artworks online in impressive detail.
Having selected one work per institution – like Holbein's The Ambassadors from the National Gallery [pictured] – each piece was then photographed using 'gigapixel' photocapturing technology. This allows online viewers to zoom into the selected works in quite incredible detail.
Nelson Mattos, VP Engineering, Google, said: “The last 20 years have transformed and democratised the world of art – with better access to museums in many countries and a proliferation of public artworks. We’re delighted to have been able to collaborate with leading art museums around the world to create this state-of-the-art technology. We hope it will inspire ever more people, wherever they live, to access and explore art – in new and amazing levels of detail.”
Other institutions taking part include Tate Britain, the Uffizi, MoMA, and the Hermitage Museum.
www.googleartproject.com
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