Sponsored Editorial: Spoonfed's coverage of London Fashion Week is brought to you in association with vente-privee.com.
London Fashion Week – as much as it's all about the parties and the models and the champagne and the rushing around all over the place, scuffing one's brogues on Anna Wintour's cyborg bodyguards, it actually just boils down to one thing: the clothes. And unless you are (or are trying to be) a stylist, designer, model or fashion photographer, then the most important thing about the clothes is wearing them.
And this is where European online fashion behemoth vente-privee.com comes in. Only the super-important get to order their wardrobe for the season ahead at the London Fashion Week catwalk shows – everyone else just has to wait. But like the top fashionistas, you too can get massive discounts on top of the range designer clothing, thanks to vente-privee.com.
In some ways it's comparable to the forthcoming London Fashion Weekend, but in reality it's a whole world better. Because vente-privee.com is invitation-only, it retains that important feeling of exclusivity that an event open to all could never hope to match. And you don't even have to leave your own home.
Once you've been invited (see below) vente-privee.com notify you about forthcoming sales, each one of which lasts between 2 and 4 days. The site is dedicated primarily to fashion for both men and women, and these sales include top brands like Stella McCartney, Karl Lagerfeld, Calvin Klein, Roberto Cavalli and Diane von Furstenberg at between 50% and 70% off RRP.
One quibble people often raise about shopping on the internet is that it's hard to judge exactly what you're buying. Well, not on vente-privee.com. Model shots from every angle give you a detailed and comprehensive view of every available item. And unlike most online shopping it actually feels like a unique event: for every sale-event vente-privee.com undertake – and there are now over 1800 per year – vente-privee.com produce everything in-house: adverts, a soundtrack, even 30-second movie trailers.
As Fashion Week fever sweeps the capital there are all manner of fashion-related events going on across London. There's the Rankin exhibition on at the OXO Tower, Future Fashion Now at the V&A, amazing photography by Fernand Fonssagrives at Michael Hoppen, and Spring Projects' wicked Oh! You Pretty Things exhibition on the fourth floor at Liberty's. You don't need to dress well to attend these, but it sure helps. Better head to vente-privee.com first then...
vente-privee.com is a members' only website. If you would like to be invited to become a member, please email exhibitions@spoonfed.co.uk with the title "vente-privee.com membership".
Click here to win a £60 gift voucher from vente-privee.com.
Click here to see all London fashion exhibitions.
Click here for things to do in London.
Click here for Spoonfed's London Fashion Week homepage.
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