London Fashion Week has been courting controversy once again this year, reigniting the ongoing debate about models’ bodyweight. Despite the rigid aesthetic code in fashion, which demands waif-like women on the runway, knitwear designer Mark Fast chose to use three size 12-14 models for his S/S 2010 catwalk show on Saturday.
The decision created a rift in the Fast design camp, as a stylist and casting director walked out in opposition to the move. Fast’s PR explained that it had spawned 'creative differences' in the team. Replacements had to be found for Saturday's show.
This professional boycott represents a far-reaching hostility within the fashion industry towards 'real size models'. In August, famous fashion commentator Adrian Fields said that a model in Glamour Magazine (pictured) needed to 'put down the Big Mac and enroll in a Pilates class...I think that models look best stick thin. I like my Agyness Deyn and Coco Rocha like I like my toothpicks'.
Defending his casting decision, Fast said, 'we wanted women to know that they don't have to be a size zero to wear a Mark Fast dress'.
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