Major New Photography Gallery to Open in Chelsea with Young Elvis Exhibition

Major New Photography Gallery to Open in Chelsea with Young Elvis Exhibition

12 November, 2009
by: Spoonfed Team

The King's Road in Chelsea is to see the launch of a major new photography gallery later this month, as Proud Chelsea opens its doors for the first time. Alex Proud, Director of Proud Galleries has recently announced the company's expansion, with this new space dedicated exclusively to photography. Situated just down the road from the Saatchi Gallery and world-renowned art publishers Taschen, Proud Chelsea launches with an exhibition comprising photographs of a young Elvis Presley.

Elvis at 21 – New York to Memphis consists of an amazing array of candid photographs taken of the young Elvis before and during his rise to worldwide megastardom. These images, taken by renowned photographer Alfred Wertheimer, have never been exhibited before in the UK.

Following hot on the heels of the launch of Proud Cabaret, a burlesque club in the City, Proud Chelsea sees Proud Galleries in some ways returning to its roots. As Director Alex Proud says, "Photography is my love, it is what Proud is founded on and Proud Chelsea is an expression of this. It is about dedication to photographers, to photography lovers, and to being the very best in the field. The new space is a result of our unwavering devotion."


© Alfred Wertheimer / Photokunst.com

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Spoonfed Team