Reverend & The Makers play at Guardian's climate change event

Reverend & The Makers play at Guardian's climate change event

01 September, 2009
by: Spoonfed Team

The folks at Climate Camp – bless their organic hemp socks – may be rounding up their swoop of Blackheath in South London tomorrow but don't expect to have heard the last on climate change. Green's clearly the new black, and the latest to sound a clarion call on the issue is the Guardian. Today, the newspaper launches 10:10; a campaign that asks individuals, businesses and organisations to try to cut their carbon emissions by 10% in 2010.

The initiative kicks off with a mass sign-up event at the Tate Modern this afternoon from 4pm to 7pm, where indie bands Reverend & The Makers and Stornoway are putting on London gigs. Anyone who pledges to the cause gets a 10:10 tag made from scrap metal salvaged from old airliners, and first 1,010 to come down get a complimentary glass of champagne. (Spoonfed mantra #1: Never turn down free bubbly!)  If you can't make the launch,  you can still sign up at www.1010uk.org.

All of this is the brainchild of filmmaker Franny Armstrong, whose docudrama The Age Of Stupid showed how frighteningly little is being done to tackle climate change. So? Why should I sell my SUV, you ask. Here's why: 10: 10 doesn't sound like a project that revolves around empty grandstanding; its targets actually seem achievable, with businesses like Waitrose already putting plans to action. Colin Firth, Sara Cox, Ed Milliband, Anthony Horowitz and Daniel Merriweather are also some of the famous faces who have signed-up.

Again, it's 4pm to 7pm at the Tate Modern. See you there.

For more information on 10:10, click here

Spoonfed Team