In 1999 The Social opened in Little Portland Street. The brainchild of a record company whose offshoots included a hugely successful underground club night, The Social was set up with a simple manifesto – to provide great music and better booze to anyone who fancied tripping through the doors.
Ten years later and still run by the original team who created it - Heavenly Recordings & The Breakfast Group – the bar is an award winning London institution. Designed back then by a partnership of David Adjaye and Will Russell (now of Pentagram) with the proviso of withstanding nuclear attack or – at the very least – the worst that people could chuck at it, The Social has launched over a million hugely successful hangovers.
In October 2009, The Social will hold a month long party to celebrate its tenth birthday. The line up will be announced shortly – expect faces old and new, music to shake the concrete off the walls and enough alcohol to stun a marching army. It’s the only way we know how to do it.